affect
noun.
the conscious subjective aspect of feeling or emotion
verb.
have an effect upon
Will the new rules affect me?
Synonym: bear on, bear upon, impact, touch, touch on
verb.
act physically on; have an effect upon
the medicine affects my heart rate
verb.
connect closely and often incriminatingly
This new ruling affects your business
Synonym: involve, regard
verb.
make believe with the intent to deceive
He feigned that he was ill|He shammed a headache
Synonym: sham, pretend, feign, dissemble
verb.
have an emotional or cognitive impact upon
This child impressed me as unusually mature|This behavior struck me as odd|he was dumb-struck by the news|her comments struck a sour note
Synonym: impress, move, strike